Doctors Reform Society of Australia
			supporting health care reforms to ensure justice, equity and quality care for all
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by Elizabeth Weston

Abstract

Brand power thrives in the pharmaceutical industry. Trademarks underpin drug promotion, while patents are the keystone of the industry’s research. When used in tandem, both tools of intellectual property prevent market incursion by cheaper, possibly equivalent generics. Multinational drug companies use domestic and international fora to secure these objectives. This article explores the intersection of patent expiry and power branding, to demonstrate how pharmaceutical conglomerates may have manipulated the medical profession.

Unfortunately, the full text of this article is not currently available online. Contact Carol at the DRS national office to order copies or for more information.

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			This page was last updated on 10th February, 2003.
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